Wednesday, May 27, 2009

Fresh Blends: Home of the CZ Carrot Challenge

Posted By on Wed, May 27, 2009 at 6:51 AM

click to enlarge bigassjuicer.jpg

The retreat of college students--and their associated traffic--from the Belmont corridor means it is safe to visit the new Fresh Blends across the street from Athlete's House. For the next few months, you can get a parking spot on the perennially crowded street, and there's no crazy crowd at the spartan new shop at 1703 Portland Ave., which houses little more than four bar stools, a bed of wheat grass and a big-ass juicer.

My veggie friend Meg, who owned the bygone Red Wagon in East Nashville, and I skipped the smoothies and headed straight for the juices, ordering an Ol' Standard (carrot, apple, ginger), a Purple Hue (apple, carrot, beet) and a Carrot Zinger (carrot, beet, lemon, ginger). Tasting each order as it was finished, we agreed that both the Ol' Standard and the Purple Hue were a little flat, lacking a hit of brightness. Upon sipping the Carrot Zinger--which blends the best of the other two recipes, plus a squeeze of lemon--we agreed that it was just right.

Slurping down all that carroty liquid made me think of my college roommate whose hands turned orange after she ate too many carrots. I wonder how many Carrot Zingers it would take to turn myself a shade more peachy? Let's say, for example, I drank one CZ every morning. Would that be enough to move the needle on the orange-skin meter? I'm halfway considering embarking on and journaling a Carrot Zinger Orangification Journey, and to that end I have taken this "Before" shot of the palm of my hand for later comparison.

click to enlarge beforehand.jpg

Of course, at four bucks a pop for a small drink, the CZOJ is a pricey proposition, particularly if it takes, say, a month to start the oranging. Maybe I could sell corporate sponsorships. How about the CZ Carrot Challenge brought to you by DeBeers?

If you or a client are interested in this rare naming opportunity, please contact me sooner than later. We've got to get this thing underway and finished before the college students come back to town.

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