Tuesday, April 21, 2009
Bite Your Tongue Carl's Jr: Ladies, the Way to a Douche's Heart is Through Sexy Double Entendres
Posted by Tracy Moore on Tue, Apr 21, 2009 at 6:47 AM
We don't have West Coast burger chain Carl's Jr. here, but we do have their good-times lil' bro-hammer Hardee's. And according to some of my male colleagues, some of their TV ads are the same, though we tend to get the considerably tamer ones in these Southern parts.
Nonetheless, I wanted to post what we're all missing out on--the part of the Carl's Jr./Hardee's ad campaign that has the inflated cojones to ignore literally everyone except dudes aged 22 in its quest to further the monster burger. It taps into all the relevant issues facing the 22-year-old douche--juggling multiple girlfriends, naggy chicks who won't shut up (and how to manipulate them) and how milkshakes, when done correctly, are actually a hell of a lot like handjobs. Didn't see that one comin', did ya?!?
Hell, maybe they're just smart enough to focus on their true demographic. But either way, these ads get the same near-pornified treatment of practically everything in popular culture today. File it under Things I'd Be Insulted By If I Were A Dude, or: The Dumbing Down of the American Male--but also, Ads Where the Ladies Are Always About a Bajillion Times Hotter Than the Dude We're Supposed to Believe They're With. (See also: most sitcoms.)
Check out hilarious comedian Sarah Haskins' breakdown of the ad series:
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