In a move that sounds too good to be true, Bread & Company announced today that prices on all baked goods and deli items are dropping by as much as 60 percent.
"Last year, restaurants saw an unprecedented rise in the price of all ingredients," owner and president John Clay said in a press release. "This year, we're seeing a reverse effect in most of those categories, particularly ingredients like milk, eggs and wheat, which allows us to offer more favorable prices on certain items." The release cited declines in wheat and dairy prices of as much as 40 percent from a year ago.
"Many struggling restaurant chains are only offering short-running specials or coupons," Clay said. "We're not looking for a Band-Aid - we're looking for a permanent solution. If our customers continue to take advantage of the lower prices and commodities hold, we fully intend to keep these lower prices."
Most hand-crafted bread loaves that were once $5.95 are now $3.95. Breakfast pastries, such as the chocolate croissant or cinnamon roll, are now $1.95, down from $2.50. Deli sides such as almond-tarragon chicken salad and Waldorf salad have been sliced anywhere from $1 to $7 depending on the size. Prices on large desserts have been cut almost in half. Crème brulees and tiramisu, are now $2.75, down from $4.25.
If you get to one of Bread & Company's four locations (West End, Green Hills, Cool Springs and Belle Meade) before we do, please report back on the new prices.