In an effort to keep up with the way its readers consume media, Nashville Scene has decided to move Bites to a Twitter-only format.
"There was a time, about three years ago, when our readers could sustain attention for a 150-word post, but that time has passed," said managing editor Jim Ridley. Instead, contributors will pen posts that conform to the Twitter format of 140 characters including spaces.
Scene studies determined that Twitter will eliminate long descriptions of dishes and atmosphere, cutting right to the chase. "Stk is gr8, fries, meh." "OMG, light fixtures sosososo nice."
"Focus groups indicate that people love to read about food, but they want a quick, Judge Judy look at a restaurant," said Ridley.
The format will also allow readers to closely follow Bites staff eating habits. "Ugh. Pita is damp." or "Nearly out of p-nut bttr! :(" or "Storebrand cheerios on sale @ Krgr!"
Ridley also cited the interactive possibilities. "If we get 20 comments on any given Bites post, which are relatively difficult to compose and type, think how many tweets we'd get, all consisting of people saying 'LOL! p-nut bttr runng lo here 2!" and "Fake Cheerios=taste o punshmnt."
Stay posted for instructions on signing up to follow Bites on Twitter.
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The Guardian beat you to it: http://www.guardian.co.uk/media/2009/apr/01/guardian-twitter-media-technology
I was about to have my fill of twitter, as it I hadn't already! Happy April Fool's to all...at least I hope that's what this is all about.
I'm currently lining up VC for my a new macro-blogging site called Thes.is. You can't post an entry that's fewer than 10,000 characters. Luckily, there's freakinghugeurl.com to help out with that.
Oh, and I hope everyone has seen this:
http://www.dailymotion.com/video/x8puil_twouble-with-twitter-soustitre_creation
HT: intern Laura.