Friday, March 6, 2009

Tiny Heinies: A Little Better Beer

Posted by Carrington Fox on Fri, Mar 6, 2009 at 6:15 AM

click to enlarge Heinekens.jpg

I bought a six-pack of 7 oz. Heinekens at Harris Teeter only because they were cheaper than everything around them and I wasn't really paying attention. When I got them home and saw my husband reach his man-sized mitt around a doll-sized bottle, I was too embarrassed to admit that I was a colossal dumbass, so I made some argument about why small is the new big.

I think he actually bought it, because we've been drinking small beers quite happily for about a week now.

It reminds me of when I first moved to England and my friends explained that I looked like a hussy when I ordered a whole pint--that ladies only drink half-pints. At first I took umbrage. I played rugby in college for crissakes. I could drink those limey wimps under the table. But if the limey wimps were going to be doing the buying, and they wanted to buy mini-beers, I wasn't going to complain.

That's when I learned that two halves are better than one whole when it comes to beer. With smaller beers, you can finish the whole thing while it's still cold, so you don't have the issue of those last tepid sips. Also, when you go out for lunch and down a half a lager, you can return to the office and answer truthfully NO when the boss asks if you had a beer at lunch. Because all you had was a half-beer. (Now who's the dumbass?)

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Half a beer would be fine. In most cases it would still be half a beer too much. Until Yazoo Dos Perros I'd never met a beer that didn't taste like the sweepings off a silo floor.

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Posted by mr. pink on 03/06/2009 at 8:38 AM

This is interesting. My wife brought home a six pack of these little guys a couple of weeks ago also. At first, I was perplexed, but I also flashed back to my teenager years drinking Budweiser nips (or nibs, I forget) which I think were 8 oz. My wife seems to like them. 7 ounces is just enough to take the edge off after work. It reminds me of that Mad Men episode when they got the Heineken account, and started marketing it to suburban housewives. Sure enough, Betty bought a bunch for a dinner party, only to get furious with Don later because she felt like an experiment. I wonder what the Heineken marketing folks are up to.
I'm not sure I'm sold on them, though I must say that Heineken is doing a fine job in the retail market catering to all size needs. Mini-kegs, 12 oz in cans and bottles, and now these.

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Posted by Joe P. on 03/06/2009 at 11:34 AM

"Somebody's Heiney is crowdin' my icebox..."
Apparently not at the Fox household.
(Apologies to Weezer for that one)

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Posted by Sally on 03/06/2009 at 2:31 PM

Could college kids use these beers to brag about their alcohol consumption? "Dude, I had like 50 beers last night." It wouldn't technically be a lie, would it?

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Posted by ryan on 03/06/2009 at 4:20 PM

Know what I love, along the same principle? Those little sawed-off sodas, especially Dr. Pepper and Canada Dry ginger ale. Not a drop is wasted.

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Posted by mr. pink on 03/06/2009 at 10:02 PM

"Somebody's Heiney is crowdin' my icebox..."
What are you, Hannibal Lecter?

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Posted by mr. pink on 03/06/2009 at 11:45 PM

remember when the 6 1/2 oz coca cola - that perfectly shaped Raymond Loewy masterpiece bottle - was enough? And the 10 oz Dr. Pepper botte, with it 10 2 4 clock logo - perfect!

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Posted by S L on 03/09/2009 at 1:39 PM

Egads - hit post too soon. it should be 'bottle, with its...'
apologies!

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Posted by S L on 03/09/2009 at 1:42 PM
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