Tuesday, February 24, 2009
News Scarred by the Tropicana Package Change
Posted by Nicki Wood on Tue, Feb 24, 2009 at 10:39 AM
Tropicana announced this week that it would scrap its newly redesigned packaging and return to the old straw-in-an-orange packaging. The company cited forceful objections from "some of our most loyal customers" whose "deep emotional bond" to the packaging had crushed their spirits and broken their wills. (Read a New York Times article on the subject here.)
Grocers wrung their hands over the roving zombified juice shoppers, searching mindlessly for the familiar orange logo. Governors in two states declared the change a "social menace." Well not really, but some commenters indicated that the new packaging made it harder to distinguish among the 18 varieties. Others called the new design ugly, stupid, "doodyhead" or said it looked like a cheap generic design. Well not "doodyhead" but the other stuff is true.
Your characters are sturdy enough to withstand the deep emotional scarring that a change of product package can cause. So look upon the fearsome visage of the new carton and declare: bold and well-done, or ugly, stupid, doodyhead, cheap generic design?
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