Friday, February 13, 2009
Retail He Made a Commercial About Trader Joe's
Posted by Nicki Wood on Fri, Feb 13, 2009 at 11:15 AM
Does anyone besides me find amusement in the products in the merchandise that makes it to the shelves at TJ's? Whose idea were chocolate-covered edamame? What exactly is "organic" lox? And when shelf space is so limited, how does mochi ice cream make the cut?
Someone else apparently noticed all this and wrote a commercial jingle for TJ's, which I invite you to view, preferably with someone else so you can guffaw together at its gentle, back-handed compliments.
"A bottle of juice with a crazy name/Ten kinds of soy milk that all taste the same"
"Five different flavors of lemonade/It's dried bull penises done up in a braid."
Obviously a man who knows the merchandise mix very very well. As the first of 275 YouTube commenters says, it's funny because it's true.
Way down in the comments is an argument over whether it's a fake grassroots film, astroturf, if you will, sanctioned by TJs itself. What do you think? Does it look like grass? Or astroturf?
Thanks to Jim Voorhies for pointing the way.
Comments (6)
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It looks legit: http://www.carlsfinefilms.com/cff_website/tjs/
I think his aim is to market his business more than TJ's. Can't blame him. And it IS true.
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Thanks, Lesley, for the link. And Sally, it IS catchy. We're singing random verses of it all day. Love the mint-flavored dog treats.
I just finished reading a New Yorker story about kosher rabbis who tour Chinese factories annually to ensure the maintenance of kosher standards. It made me start thinking that a lot of the food could be Chinese, which would explain some of the quirky flavors and packagings. Anyone else have an idea?
