Boutique-cupcake-baker Gina Butler, proprietor of Gigi's Cupcakes, has asked the federal district court to open a bottle of finest Madagascar whup ass on another business called Gigi's Cupcakes for the infraction known as cybersquatting.
Butler's suit claims she owns the mark "Gigi's Cupcakes," registered in October 2007 with the U.S. Patent and Trademark Office. Another cupcake baker known as "Gigi's" and based in Scotch Plains, N.J., registered the mark "Gigi's" with the patent office in May 2008, then set up a website called Gigiscupcakes.com.
Jersey Gigi's webpage
Butler's suit claims, in essence, that Jersey Gigi's only owns the "Gigi's" part of the name.
Gigi's Cupcakes is a small chain of three shops (Nashville, CoolSprings, Spring Hill) with two more on the way, including an out-of-state location planned for Palmdale, California, and franchising opportunities.