Wednesday, October 22, 2008
Tombstones R.I.P. ZIMA
Posted by Jim Ridley on Wed, Oct 22, 2008 at 2:00 PM
Dice is gonna be pissed!
From Caleb Hannan:
In some ways it makes sense that Zima died just as it was about to get its driver’s license. The fizzy “malternative” was kept alive primarily because it appealed to teenage girls—or at least that sector of the market which demanded a way to combine its love of on-the-sly boozing and Apple Jolly Ranchers.
But, in a pattern whose applicability knows no bounds, the fickle public soon tired of the trailblazer and threw its support behind the 2.0 brands that followed. Which is to say, Zima is to Smirnoff Ice as 90210 is to The Hills, MC Hammer is to Jay-Z, or an 8-track is to an iPod. Or something like that.
As a final tribute to every effete male’s favorite alcopop, please enjoy the following commercial, scored by Alanis Morissette and filmed during one of Diddy’s All-White Hampton parties, minus anyone who actually looks like Diddy. Also, please avoid pouring out any of your Zima while watching. Now that it’s discontinued, we can’t afford to waste any on your failed attempt at pseudo-homeboy tribute.
Comments (9)
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Pinks:
Trivia-Time:
Numero Uno: which famous local man "who'll show up at the opening of an envelope" was a runner-up to be The Zima Guy (the pseudo-hipster in the white suit w/ the porkpie hat who annoyed the cute people in the Tee-Vee spots?)
Numero Dos: Which Tee-Vee Sci-Fi series placed a (non-compensated) Zima sign in one of its episodes? I I believe that is the only Zima product placement in history.
SL (which happens to be my initials too)
Not at all... If we don't remember it, who will? When future generations inquire about Pepsi Clear, The XFL, the format wars, The Apple Newton, The Knoxville World's fair, New Coke, Rotary dial phones, 45 RPM plastic inserts, and even the word "rewind"... Who will answer?
I think somebody has been getting into the N2O: there isn't a person in that commercial who isn't laughing.
I just finished off the last of my caramel apple Newtons a couple of months ago. I'd been hanging on to them for a while. Thank the heavens for preservatives, right? They were delicious. Much better than the fig version. However, I hope the numbnut that created the strawberry kiwi Newton is working somewhere far, far away from the packaged food business.
