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Friday, September 26, 2008

News Britannia Rules the Flavs

Posted by Nicki Wood on Fri, Sep 26, 2008 at 9:00 AM

click to enlarge walkers_crisps.jpg

Walkers, UK maker of potato chips—or rather, crisps—is searching for the next taste sensation for its snacks. There’s a lot of money in it: 50,000 British pounds and 1 percent of future sales.

Some years back, the company rolled out a line of Great British Flavours for the queen’s Golden Jubilee. Some of the memorable entries included ketchup, marmite, roast lamb, chicken curry, steak and onion pie, Worcestershire, smoky bacon and prawn cocktail.

Now the company wants to hear your ideas. Send your new flavor idea, plus a photo or other piece of art that depicts what inspired you. Upload to www.walkers.co.uk by Oct. 8. Get crazy with it, because you never know what might catch on. They laughed at marmite flavored crisps too.

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Would it be rude to suggest Twiglet-flavored Walkers

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Posted by Carrington on 09/28/2008 at 11:10 PM

Cheddar & Pickle (Branston), of course

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Posted by pogo on 09/29/2008 at 11:25 AM

Twiglets is a great idea -- I didn't actually like the texture of Twiglets, but the flavor was good. And I think you've got a winner with cheddar and pickle.

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Posted by fluffernutter on 09/30/2008 at 2:07 PM
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