Online grocer Plumgood Food has finally 86'ed its delivery charge. The purple trucks will now deliver groceries—including 5,000 brand-name products—without nickel-and-diming you at the online checkout.
The free delivery goes into effect today and replaces the existing $4 fee, which was recently reduced from $8. The change means that, for the first time, you can compare Plumgood prices to supermarket prices apples to apples.
Speaking of which, Plumgood is selling Fuji and Granny Smith apples for 99 cents apiece (and organic Fujis are on sale for 89 cents right now), while Kroger charges $1.99 a pound. Rule of thumb says that one pound of apples equals either two large apples, three medium apples or four small apples. So, depending on the size of Kroger’s produce, that’s just about apple parity.
How do you like them apples?