Next time you're cruising the high-rent sidewalk between Whole Foods and Anthropologie in the Hill Center, duck into (yn). The zippy little wine shop with streamlined shelves and a cryptic name is the project of Ed Fryer, formerly of the Wine Shoppe of Green Hills. You might also recognize wine educator and so-called Burgundy Bootlegger Melanie Armstrong, who is helping get the store off the ground.
The name (yn) is the only quasi-pretentious thing about the store. The "y" should have a bar across the top, making it sound like “Y”, which, combined with “N”, should sound like “wine.” Get it? (Editorial note: I don't know how to type that bar across the top.)
Beyond that, (yn) is as straightforward as possible. With 365 wines in stock—one for every day of the year—Fryer focuses on bottles under $20. The store is divided into red, white and bubbly, with signs above the racks denoting “Light,” “Lively,” “Lavish” and other such flavor profiles, so if you like, say, Vivacious Vicky, you'll probably like the other labels surrounding her on that shelf. Or you might want to walk further down the wall toward the fuller-bodied wines under the “Rich” sign.
Don't be surprised if the next big thing on the tony streets of Hill Center isn't a $500 handbag, but is instead a white cardboard carrier for six bottles of wine. You can mix and match a 6-pack for a 15 percent discount.
(yn) is located at 4025 Hillsboro Road, 383-N2YN (6296).