After Gina Butler's brother waited in line at Magnolia Bakery in New York for an hour-and-a-half, he was disappointed that his cupcake was no better than his sister and mom could make. So Gina, a veteran of music circles and founder of Gigi's Cleaning, decided to set up her own bakery. As early as Friday—or as soon as the codes department gives her the go-ahead—Butler will fling open the doors to Gigi's Cupcakes, selling decadent desserts such as Coconut Snowballs, Lemon Dream Supremes and Tiger Tails for $3 a frosted pop.
Located in the former midtown location of Off the Grill (1816 Broadway, 342-0140), Gigi's is currently undergoing a colorful transformation from rare-meat red to frothy pink as contractors put the finishing touches on the twee bakery, which will serve cupcakes and coffee. As always, if you get there before we do, please report back on Bites.