Wednesday, October 24, 2007

Bottle of Red, Bottle of Green

Posted By on Wed, Oct 24, 2007 at 3:14 PM

Hoyt Hill, the wine wonk over at Village Wines, already bills his business as "the world's second ugliest wine shop." Now he wants it be the most eco-friendly wine merchant in town. Not that the distinction is hotly contested, but Hill's off to a good start with his bottle recycling program. For every empty wine bottle that you bring in, Hill will give you $1 off on a bottle that costs $10 or more.

Since its beginning this summer, the program has taken off, Hill says. Customers are bringing back cases of empty bottles, which he totes to the recycling center behind Hillsboro High School. Some folks even bring in old apple juice bottles and—gasp!—bottles from other wine merchants. Hill says he doesn't mind. It all helps offset the estimated 150,000 bottles that make their way from Village Wines to the landfill each year. He just asks that you rinse the bottles first.

Village Wines, located at 2006-B Belcourt Ave., carries several dozen organic and biodynamic wines.

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