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Move over, Coca-Cola, or Vault is going to four-wheel right over your candy ass. While Coke is projecting the more responsible, good citizen image of the white Prius in the background, Vault, the monster truck of the hyperactivity beverage world, offers you the temporary feeling of superiority and near steroid-level adrenaline rage you crave. The kind of high that comes only from guzzling gasoline and fluorescent green sugar water. Actually, this image makes perfect sense. We like to judge a man by his cocktail and what he drives. (Thanks, James Bond.) Who do you want to be? The man who can only be stopped by state trooper spike strips and possibly adult-onset diabetes or the guy who is at least making small strides to improve his world and occasionally drinks a Coke because he’s thirsty?

